Our privacy policy is based on the European Union regulation General Data Protection Regulation (GDPR) (EU) 2016/679. Detailed information about GDPR is found on their official website: https://ec.europa.eu/info/law/law-topic/data-protection_en

Selected Accessories Nordic AB, 523 35 Ulricehamn, Sweden

Company register: Bolagsverket/Swedish Company Registration Office
Org.nr. 559115-0411

Which data we store and how we use it?

Selected Accessories AB collects customer user data in order to deliver a seamless and safe service for customers. We collect data for the following reasons:

  1. To be able to complete purchases
  2. Through contact with our customer care team
  3. Through our Loyalty Programs & newsletters
  4. Through web analytics for a user friendly experience

This data may include your name, delivery and billing address, email address, contact numbers and specific purchase details. Please see attachment 1 for detailed information about the information gathered.

In addition to data collection, we automatically receive your IP address when you browse our website, in order to transfer information that helps us learn about your browser and operating system. This is not connected to any personal information.

Who can access your data?

Your data may be shared within Selected Accessories AB. We will never pass on, sell or swap your data for any purpose to third parties outside Selected Accessories AB.

On what basis are we storing your personal data?

The European union has set up a number of lawful basises for storing customer data, such as legal basis and consent. Please see attachment 1 for a specification of which lawful basis we have for each type of activity related to your communication with us.

How do we get your consent to use and store your personal data?

The information collected when placing an order is based on legal requirements.

When you provide your personal information by signing up for our newsletters or contacting our customer care team, we imply that you give consent for collecting and using this data for that specific reason only.

Your right to withdraw your consent

You have the right to withdraw your consent of any personal data processed by Selected Accessories AB at any time apart from the following situations:

  1. You have an ongoing issue with Customer Care
  2. You have placed an order which has not yet been processed and shipped
  3. For all purchases made, we will keep your personal data in connection to your transaction for bookkeeping purposes.


In order to protect your personal information, we take reasonable precautions and follow industry practices to make sure that your information is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Personal data is not transferred to third parties apart from:

  • Authorities on statutory grounds. We are required to pass on your personal information to third parties when applicable law requires so. For example, sending information to authorities for the sole purpose of tracking criminal activities and/or protecting public security.
  • Authorized partners that needs specific information in order to complete your purchase. We transfer data to the following partners:
  • Logistic partners for delivery
  • Payment partners for payment
  • IT-partners, whom we need to run our services, such as hosting partners and customer service softwares


We use cookies when you visit our site. There are four main types of cookies – how and why we use them is listed below: 

  1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag”.
  2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you are browsing or shopping on Howardlondon.eu, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
  4. Targeting or advertising cookies – these cookies are used to deliver ads relevant to you online and on your social media channels. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at


*Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Howardlondon.eu user experience that we pride ourselves on providing our customers.

Changes of our privacy policy

Any changes to our privacy policy in the future will be published on this page. More urgent changes to this privacy policy may be announced by email. 

Attachment 1

Below is a specification of the reasons for us to store customer data.

A. Completing a purchase

Purpose of data collection

Types of personal data

  • Delivery of ordered product/service
  • Handling of payment (including analyzing what payment methods that should be offered and performance of credit checks)
  • Fetching the customer’s address from external sources. (Bambora, Paypal)
  • Handling of returns 
  • Name
  • Contact information (address, email, phone number)
  • Payment information (method of payment, transaction time)
  • Order information, for example products ordered

Lawful Basis: Contractual Necessity

Period of storage: 7 years 


B. Handling of customer support tickets 

Purpose of data collection

Types of personal data

  • Communication with the customer and responding to incoming requests via email and social media
  • Determine the customer’s identity
  • Handling of complaints, returns and support requests
  • The  email address used for the contact
  • The correspondence between the customer and customer care
  • IP address, GeoIP, Shopping Cart and browser information to help assist with technical issues on the website (*only stored when contact is made through our contact form online)
  • Lawful Basis: Legitimate interests

Period of storage: 7 years after last connection


C. Loyalty Programs & newsletter

Purpose of data collection

Types of personal data

  • Inform customers regarding news, discounts, event invitations, gifts or other marketing. 
  • Email address
  • Name, address, phone number
  • Order information 

Lawful Basis: Legitimate interests

Period of storage: 5 years after inactivity


D. Web Analytics

Purpose of data collection

Types of personal data

  • Give customers a user friendly experience.
  • IP address
  • Geographic position
  • Time zone 
  • Web browser

Lawful Basis: Legitimate interests

Period of storage: 5 years after inactivity